Customers that walk into Metro Cafe in the heart of Santa Monica, California pay what they can afford for their cup of coffee, whether it’s $1 or $100!
At first glance, it looks like most cafes in LA –– they’ve got their cool and friendly baristas, free WiFi, and a great selection of pastries and coffees that come in any which way you like. But take a look at the menu, and you’ll be surprised to find that there are no prices. No, they’re not trying to hide them from you –– the price is up to you!
With Santa Monica being one of the most expensive areas in California, it’s quite impressive that Metro Cafe has been able to maintain such success.
“Every once in a while I pay just $2 for my latte,” said Ron Kurti, a regular customer. “It’s an endorphin rush getting coffee so cheap. I’ve also given $20. It depends.”
The cafe has been around for almost three years now and decided to abandon prices in October of 2017 as a 30-day experiment to see if customers would pay more than normal, compensating for homeless customers who paid less.